The Maan Kitchen website design gives pride of place to the main attraction: the mouthwatering food images. Given plenty of room to shine they look terrific on any size screen. The fantastic design agency Ming Island designed the branding and we worked with them to bring all the elements into place on the website. The site is fully mobile optimized too, without losing any of the design impact. There were technical challenges to overcome in the design, especially around the language and characters and it is Bright White Space’s first Chinese-language website design.
Restaurant websites are often viewed on mobile by people on the go. They want to see menus and location information easily or they will simply leave the website and go elsewhere. So it was important that the website be optimised for mobile without losing any of its stand-out features with the amazing photos of what the customers were there for – the food. Maintaining the look and feel of the site to attract customers had to be balanced with making it look great and retain functionality at any resolution.
Language and Fonts
Images dominate the Maan Kitchen site but the greatest technical challenge came in perfecting the font and typography for our first Chinese-language website. There are regularly problems displaying text not in the Latin alphabet that we needed to avoid, such as missing characters or substituted blocks. The font is clear and easy to read at small sizes
The WordPress content management system gives complete ease-of-use and flexibility to the site owners. This becomes especially important for restaurant websites which must be able to change menus, prices and images quickly. Not just adding new updates but editing existing pages without affecting the design is simple in WordPress. WordPress also easily handles localization for language issues, with a huge developer base and active community working on translations and updates.