FIPP World Congress is one of the largest and most significant events for the magazine media industry, as this website would have a large and diverse audience we wanted to focus on clear and concise information whilst still being captivating and exciting.
The design brief was bold and decisive, to be in keeping with FIPP branding. As a promotional and marketing website for the event, it was important for the website to be enticing and informative, which developed excitement and attention for the event itself. We created a simple, yet bright and clean website to ensure the navigation was simple and imagery of previous events shone through.
We used WordPress as the content management system for the FIPP Congress website, as it provides user friendly editing tools and extensive customisation options to tailor the CMS to the website.
We ensured this website would function equally across all devices, as this is now a fundamental characteristic, with mobile traffic accounting for half of all website traffic. For an event on this scale, it is vital that the website can function effectively and aesthetically on all platforms.