We have worked with Fenella Smith since the brand was launched in 2010 and were pleased to get the opportunity to design and create a new Magento based ecommerce shop.
We designed the site around the beautiful and elegant brand, with high quality photography and minimalist style, the website let’s the quality of the products shine through.
The primary function of the website is to allow customers to quickly and easily purchase products.
We aimed to make this process as intuitive and simple as possible, providing features like ‘quick view’ to preview products and ‘one page’ checkout for faster payments.
The Fenella Smith website is powered by Magento, an enterprise level ecommerce system. Magento comes with a huge amount of features out of the box, including a full CMS and product management system, as well as inventory management, discount rules and order management.
We integrated the ecommerce system with Fenella Smith’s warehousing to provide a fully automated order process.