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The McDonald’s Deli Choices January 2014 campaign involves a mix of video and interactive media. Blac Ionica created the video assets, with Razorfish supplying the creative and we brought it altogether to achieve the final product.

We relished the challenge of providing a cross-platform HTML5 video playback solution and enjoyed working with the Blac Ionica and Razorfish teams.


Campaign name: Deli Choices January 2014
Campaign brand: McDonald’s
Client name: Razorfish
Digital Production: Blac Ionica