design & digital media

Articles

Why your company needs an effective website

A company website is now more important that it has ever been. The internet has grown faster than any previous form of mass media, such as Radio and TV, broadband adoption is at an all-time high and ecommerce sales are increasing at a staggering rate. Business and home users are spending more and more time online.

The internet has become the primary business tool for researching new products and services making the website the public face of a company. Visitors to your website will make a snap-judgement about your entire business within 3 seconds of hitting the homepage.

How to make the right impression

  • Display a credible, trust-worthy logo in a clear and obvious position
  • Show there is a credible organisation behind the website using a well designed homepage that uses a style consistent with the logo
  • Show professionalism in the over-all website visual design, use consistent colours and fonts
  • Show the website is legitimate by clearly displaying the physical address, telephone number and company number/charity number.
  • Make the website easy to navigate
  • Update the website from time to time
  • Avoid errors, such as spelling and grammatical errors and also broken links

These are just the first steps to creating a successful website. If you would like find out more, contact us.